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User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC. Here are some examples. If you are looking for a restaurant in your local area, then you can rely on Urbanspoon or Yelp for ratings and reviews from users. If...
The latest entrant into social media is State. With a seemingly well-resourced PR engine behind it, its entry has potentially serious implications for companies’ employer brand and reputation. According to their website, State is positioned as the...
User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC. Here are some examples. If you are looking for a restaurant in your local area, then you can rely on Urbanspoon or Yelp for ratings and reviews from users. If...
In an earlier post, I contrasted how 2 different companies treated the staff they were making redundant. One was well handled; the other poorly. What happened to the company that handled the process poorly, gives some significant lessons in employer branding and...
I’d like to share with you two contrasting examples of how employers recently treated departing and remaining staff. I think it’s instructive for the protection of your employer branding and reputation. One was well done. Whereas the other was poorly handled. 1. Full...