I’d like to share with you two contrasting examples of how employers recently treated departing and remaining staff. I think it’s instructive for the protection of your employer branding and…
How you treat departing employees says a lot about your own values. It also impacts your employer brand. Over the last several weeks I have had the privilege of personally…
Some mid- to large-sized companies in Australia and around the globe are just getting used to the idea that they have a brand identity and a corporate reputation that must…
The Internet has become almost a seamless part of everyday life for most people. Users consult their smartphones, tablets, and computers to answer questions, find information, and connect with friends…
Looking for a new job after being laid off? Did you lose a job due to redundancy or perhaps a company restructure? Researching a possible employer may help make your “dream job” come…
There’s been a recent trend sweeping the employer/employee dynamic in most businesses—a happening that’s been slowly moving en masse towards a realignment of management-worker relationships for years to come.…
(Sydney, Australia) – Research recently released by a local marketing manager with nearly three decades’ experience working with numerous multinational corporations as well as unemployed and underemployed individuals reveals…
Corporate Image and Social Responsibility. In the business world, reputation is everything. Very rare is the company that can suffer through a seemingly never ending onslaught of negative publicity…
If there’s one thing all of us carry, it’s our reputation. More than anything else, our good name, once besmirched, is incredibly difficult to recover and repair. I’m not…
User Generated Content sites. Your Employer Brand Is at Risk. User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC.…
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