Apple, Google, And Your Personal Brand

Apple, Google, And Your Personal Brand

When Google faced off with Apple in the smartphone world, as tempting as it might have been, Google didn’t ask, “How can we differentiate from Apple?”

Apple_Steve Jobs

Rather, my guess was that they thought: “How can we be more like us? How can we bring more of ourselves into the work that we do?”

One of the reasons it is hard to copy a truly excellent brand is due to the fact that they have put so much of themselves into their work. It’s in the brand and company DNA.

Google

There is only one Gillette, one Lady Gaga, and one BMW.

Gillette Lady Gaga BMW

Each of these brands show up uniquely by being more of who they are.

No outstanding brand became outstanding by trying to copy another.

People don’t want another ‘genuine imitation.’  Instead, people want to relate to and experience you and the meaning you bring to your work.

There’s no more authentic and real way to be different than to be exactly who you are.

Who are you?

What is your Personal Brand?

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About the author:

Greg Weiss is the Founder of CareerSupport365. He has almost 30 years success in HR and in career coaching people.

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Greg Weiss

Greg Weiss is the founder and director of Career365 and Australia’s leading career coach. Greg has coached well over a thousand people from recent graduates to CEOs as they pivot, re-launch and accelerate their careers. He is the author of three practical books and the creator of three online courses: “Career Clarity. How to find career fulfillment”; “Career Networking. How to unlock the hidden job market”; and “Career Success. How to succeed in your new job”.

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