While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used: Problem, Benefit, Target, Goal paradigm (PBTG) We solve [problem] by...
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely progress and engagement will deepen. An ‘Elevator Statement’ can come in really handy...
I arranged to meet one of my LinkedIn connections. She was someone I hadn’t seen in a long time. Our connection was exclusively through work. We chatted about a number of things: work, the weather, the FIFA World Cup and then we got on to my family. Because I rarely...
The legendary guru Peter Drucker said: “Culture eats strategy for lunch.” Drucker pointedly identified and articulated the keys to success in business. Culture is the embodied values, principles and practices underlying the stuff of a business… the way we do things...
Noise. A Facilities Manager was told that due to business restructure, she was no longer employed. The news came as a complete surprise to her. HR had all the paperwork in place, backing up her Manager as an administrative and witnessing party; and both the Manager...