Elevator Statement: An Alternative to Hollywood’s Logline

Career Change, Culture and Values, Human Development, Impression Management, Personal Branding, Reputation Management

10 years ago

While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…

Hollywood and the Elevator Pitch

Career Change, Culture and Values, Human Development, Impression Management, Personal Branding, Reputation Management

10 years ago

What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…

What Is Your Personal Brand?

Culture and Values, Human Development, Impression Management, LinkedIn, Personal Branding, Reputation Management,

10 years ago

I arranged to meet one of my LinkedIn connections. She was someone I hadn’t seen in a long time. Our connection was exclusively through work. We chatted about a number…

Why Will They Care?

Culture and Values, Human Development, Personal Branding, Reputation Management,

10 years ago

The legendary guru Peter Drucker said: “Culture eats strategy for lunch.” Drucker pointedly identified and articulated the keys to success in business. Culture is the embodied values, principles and…

What they hear is …

Career Change, Human Development, Impression Management, Outplacement, Personal Branding, Reputation Management

10 years ago

Noise. A Facilities Manager was told that due to business restructure, she was no longer employed. The news came as a complete surprise to her. HR had all the…

‘Shoulding’ All Over Yourself

Career Change, Culture and Values, Human Development, Impression Management, Outplacement, Personal Branding, Reputation Management

10 years ago

Nigel Marsh author of Fat Forty and Fired said: Often people work long hard hours at jobs they hate to earn money to buy things they don’t need, to impress…

The Why, the Heart, and the Brain

Human Development, Outplacement, Personal Branding, Reputation Management

10 years ago

I’ve spent a fair bit of time coaching people about their reason, their intention, their ‘Why’. For those of you familiar with my ‘rant’ on Why, it comes about because…

You Were Born to STAND OUT.

Career Change, Human Development, Impression Management, LinkedIn, Outplacement, Personal Branding, Reputation Management

10 years ago

Want to be inspired by 2 videos that tell a great story? Before you see them, please read this. We help every Career Transition Participant craft a new distinctive LinkedIn…

The First Few Seconds: Impressions Count

Human Development, Impression Management, Outplacement, Personal Branding, Reputation Management

10 years ago

As Malcolm Gladwell says, we humans are wired to classify anything into binary categories. It’s therefore critical that we make positive impressions in the first few seconds that we meet someone.…

Gremlins in the Mix: Poor First Impressions

Career Change, Human Development, Impression Management, LinkedIn, Outplacement, Personal Branding, Reputation Management

10 years ago

In transferring across to a new email provider (Mailchimp), I inadvertently sent out an email that got hit by the gremlins. The first sentence was full of gobbledygook. Now…