A-Z Guide For Protecting Your Employer Brand And Reputation

A-Z Guide For Protecting Your Employer Brand And Reputation

A-Z for Protecting your Employer Brand and Reputation
image credit: http://shambhala.bg/

As we move in to 2016, here are my thoughts on the “A-Z Guide for Protecting Your Employer Brand and Reputation”.


  1. ALIGN what you say with what you do.
  2. BE on message all the time.
  3. COMMUNICATE frequently and clearly.
  4. UGC-logos-CareerSupport365Remember it is your DUTY TO CARE for all your staff – even those you are exiting.
  5. Clearly EXPLAIN the rationale for any changes that your business is taking and what this means to them.
  6. Continuously FOSTER trust, care, and openness with all internal and external stakeholders.
  7. Monitor GOSSIP sites like Glassdoor and respond to any post openly, authentically, and immediately.
  8. Be HUMAN – that means showing your organisational vulnerability, care and heart.
  9. Regularly INFORM your employees of how your business is performing after changes.
  10. Be JUST – not expeditious when dealing with people.
  11. KEEP to your word – everyone is watching everything.
  12. Work to leave a LEGACY, not to earn a bonus.
  13. Drive your own MESSAGE – do not let Google dictate what is said about you.
  14. NURTURE your culture and prominently reward positive actions that reinforce it.
  15. Provide OUTPLACEMENT services for all departing staff.
  16. PRE-EMPT any adverse impacts on staff, morale, and productivity that any change might have.
  17. Create the channels of communication so that staff can confidentially QUESTION your actions and intentions.
  18. Show RESPECT to all staff – regardless of their hierarchical level.
    Voice_A-Z Guide for Protecting Your Employer Brand and Reputation
    image credit: http://geovoices.geonetric.com/
  19. Do not underestimate the awesome power SOCIAL MEDIA that drives perception of your brand.
  20. Build and maintain TRUST with all stakeholders.
  21. During times of UNCERTAINTY, constantly inform your staff how your business is performing.
  22. Be aware that everyone has the platform to have a VOICE online that can influence your brand and reputation.
  23. People buy WHY you do what you do, ahead of ‘How’ and ‘What’.
  24. eXPLAIN your actions and motives clearly and often.
  25. Your brand and reputation relies on YOU – and everything you do, your leaders do, and anyone representing your business does.
  26. Have ZERO TOLERANCE for behaviours that fracture trust and your culture.

* * * * * * * *

About the author:

Greg Weiss is the Founder of CareerSupport365. He has almost 30 years success in HR and in career coaching people. The CareerSupport365’s Innovative Outplacement Packages can be found here.

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Greg Weiss

Greg Weiss is the founder and director of Career365 and Australia’s leading career coach. Greg has coached well over a thousand people from recent graduates to CEOs as they pivot, re-launch and accelerate their careers. He is the author of three practical books and the creator of three online courses: “Career Clarity. How to find career fulfillment”; “Career Networking. How to unlock the hidden job market”; and “Career Success. How to succeed in your new job”.

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