Thoreau famously said, “Most men lead lives of quiet desperation”.
Whereas he said this in 1854, 160 years later, the statement sadly still rings true for many people while at work.
As Maslow, Frankl and others have asserted for decades, we all yearn for purpose and meaning.
We all want to feel part of something significant: with a well-defined reason for being and a strong set of values.
Especially at work.
It’s what any employees, mature aged workers and especially Gen Y, the Millennial Generation now expect.
Is it any wonder why India’s voters swept Narendra Modi into power?
That Australia’s Coalition Government is now on the nose?
Or that QANTAS is losing market share to Virgin?
So, what does your company really stand for?
What are the values that are at the core of your point of difference?
What is your purpose?
What values and purpose are workers seeking that could be better delivered by your company?
On this, what are you going to do this week?
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