Lessons from Robin Williams’ Movie Roles: a Tribute*
Like most of us, I was deeply shocked and saddened by the passing of Robin Williams. He was such a genius. The poignancy of the lyrics “tears of a clown……
Lessons from Robin Williams’ Movie Roles: a Tribute*
The Most Overlooked Parts of Your LinkedIn Profile
The first few seconds is all it takes for Prospects, Clients, Hiring Managers, and Recruiters to look at your LinkedIn profile and work out whether they want to learn…
Your Personal Brand Goes Beyond Your Name
Over the years, we have branded things from livestock, to jewellery, to art and even our fellow humans. In fact, the word ‘brand’ originated from the time when we…
Thirst In Pensions End Pore Spilling
Whether it’s your cover letter, your résumé, your latest post on your LinkedIn profile or an email to someone helpful, first impressions count and you don’t want that first…
FIFA World Cup 2014 and Your Employer Brand
The 2014 FIFA World Cup has been a wonderful celebration of football. The Competition is the world’s most watched event. We are now approaching finals where the last 2 teams…
The Newest Threats to Employer Reputation and Branding
User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC. Here are some examples. If you are looking for…
The Why and the Elevator Statement
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
Elevator Statement: An Alternative to Hollywood’s Logline
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…
Hollywood and the Elevator Pitch
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…
When Were You at Your Happiest?
3 Tips: to Career Success. “Choose a job you love, and you will never have to work a day in your life.” – Confucius There are a number of reasons…