Over the years, we have branded things from livestock, to jewellery, to art and even our fellow humans. In fact, the word ‘brand’ originated from the time when we…
Whether it’s your cover letter, your résumé, your latest post on your LinkedIn profile or an email to someone helpful, first impressions count and you don’t want that first…
User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC. Here are some examples. If you are looking for…
Years ago, when I first started work, my Manager gave me a book written by famed advertised man, David Ogilvy. It was required reading for any aspiring marketing executive. He…
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…
I arranged to meet one of my LinkedIn connections. She was someone I hadn’t seen in a long time. Our connection was exclusively through work. We chatted about a number…
I recently found an interesting insight into the way LinkedIn job advertisements worked. To illustrate, I’ve taken a job advertisement that was automatically suggested by LinkedIn. In this case, according…
Career moves are important but not permanent steps. One of the Participants in the CareerSupport365 program is a lawyer, two years since graduating from University, who wanted to get advice whether…
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