How much do you rely on first impressions when making hiring decisions? It’s a part of human nature, but did you know that by helping new hires manage their reputation…
image credit: http://goo.gl/O8iW18 If it’s true that career change is one of the 5 most stressful experiences in anyone’s life, then why make it any more stressful than it…
image credit: https://goo.gl/depBci An elevator statement is a concise, well-rehearsed summary of your value proposition. Metaphorically, it should be delivered in 30 -90 seconds – the time it takes an…
Wow. Dropbox just upgraded my service for free to 1 Terabyte or 1000 GB. That’s some serious storage. I’m glad they did this. But, they had to, in order to…
I often get asked when I career coach or facilitate workshops for job hunters how to develop a digital footprint with social media like LinkedIn, Twitter or Facebook. Above all…
The first few seconds is all it takes for Prospects, Clients, Hiring Managers, and Recruiters to look at your LinkedIn profile and work out whether they want to learn…
Over the years, we have branded things from livestock, to jewellery, to art and even our fellow humans. In fact, the word ‘brand’ originated from the time when we…
Whether it’s your cover letter, your résumé, your latest post on your LinkedIn profile or an email to someone helpful, first impressions count and you don’t want that first…
Years ago, when I first started work, my Manager gave me a book written by famed advertised man, David Ogilvy. It was required reading for any aspiring marketing executive. He…
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
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