Welcome to Your Free Mini Course from Career365

It’s time to turn your LinkedIn profile into a magnet for recruiters and employers

Rather than trying to find a job, these LinkedIn updates flip the script so recruiters and employers find you. 

These tips can make a real difference to your career and I’m excited to share them with you.

But first, let me introduce myself and my approach so you can be sure that you’re in safe hands:

Having run a few different businesses over the years, there have been times when I’ve had to stop and reflect. If you’re anything like me, you may be asking yourself questions like:

Do I want to stay in the same lane or try something new?

What else could my skills be used for?

And for those of us in the later stages of our careers, a big one:

Will I get overlooked in favour of younger competitors?

LinkedIn is not just a place where employers post job ads, it is also a platform that recruiters and hiring managers use to search for job candidates to approach directly.

The more often certain keywords or phrases are used in your LinkedIn profile, the higher up your LinkedIn profile will be ranked when recruiters or hiring managers search for that particular word or phrase.

Watch this lesson to find out how using keywords helps you rise up the rankings in LinkedIn searches, making your profile more likely to be found by recruiters and hiring managers.

Questions like this can be quite uncomfortable, especially if you’re used to doing the interviewing rather than being interviewed yourself. It can be daunting to find yourself back on the other side of the table. And the stakes feel higher now that you’ve established a lifestyle for yourself and your family that you want to uphold. 

The good news is: there are things you can do right now to move your career forward in a positive direction.

Let’s get to lesson one in this mini-course on how to make your LinkedIn profile work for you: Keywords.

Keywords or key phrases are terms that recruiters and hiring managers search for via the LinkedIn recruitment package, or that prospective clients search for to find people with certain skills.

LinkedIn For Jobseekers Part 1

Do I want to stay in the same lane or try something new?

What else could my skills be used for?

And for those of us in the later stages of our careers, a big one:

Will I get overlooked in favour of younger competitors?

Questions like this can be quite uncomfortable, especially if you’re used to doing the interviewing rather than being interviewed yourself. It can be daunting to find yourself back on the other side of the table. And the stakes feel higher now that you’ve established a lifestyle for yourself and your family that you want to uphold. 

The good news is: there are things you can do right now to move your career forward in a positive direction.

Let’s get to lesson one in this mini-course on how to make your LinkedIn profile work for you: Keywords.

Keywords or key phrases are terms that recruiters and hiring managers search for via the LinkedIn recruitment package, or that prospective clients search for to find people with certain skills.

LinkedIn is not just a place where employers post job ads, it is also a platform that recruiters and hiring managers use to search for job candidates to approach directly.

The more often certain keywords or phrases are used in your LinkedIn profile, the higher up your LinkedIn profile will be ranked when recruiters or hiring managers search for that particular word or phrase.

Watch this lesson to find out how using keywords helps you rise up the rankings in LinkedIn searches, making your profile more likely to be found by recruiters and hiring managers.

LinkedIn For Jobseekers Part 1

Watch this lesson module to learn how to seed keywords throughout your LinkedIn profile – then head over to your own LinkedIn profile to put this into action.

Brainstorm granular keywords in your area of expertise.

Identify commonly used words across jobs boards and other LinkedIn profiles.

Add these keywords to your LinkedIn headline, summary, experience, skills and endorsements sections.

This training video is part of our Career Catching course, which you might want to check out below if you found this tip useful.

You will receive the next part of this free mini e-course tomorrow with more useful tips. Stay tuned!

Here’s what others have to say about their experience using our modules:

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