In an earlier post, I contrasted how 2 different companies treated the staff they were making redundant. One was well handled; the other poorly. What happened to the company that handled…
I’d like to share with you two contrasting examples of how employers recently treated departing and remaining staff. I think it’s instructive for the protection of your employer branding and…
How you treat departing employees says a lot about your own values. It also impacts your employer brand. Over the last several weeks I have had the privilege of personally…
Some mid- to large-sized companies in Australia and around the globe are just getting used to the idea that they have a brand identity and a corporate reputation that must…
Looking for a new job after being laid off? Did you lose a job due to redundancy or perhaps a company restructure? Researching a possible employer may help make your “dream job” come…
There’s been a recent trend sweeping the employer/employee dynamic in most businesses—a happening that’s been slowly moving en masse towards a realignment of management-worker relationships for years to come.…
(Sydney, Australia) – Research recently released by a local marketing manager with nearly three decades’ experience working with numerous multinational corporations as well as unemployed and underemployed individuals reveals…
Corporate Image and Social Responsibility. In the business world, reputation is everything. Very rare is the company that can suffer through a seemingly never ending onslaught of negative publicity…
If there’s one thing all of us carry, it’s our reputation. More than anything else, our good name, once besmirched, is incredibly difficult to recover and repair. I’m not…
Between March 2012 and May 2013 I met with many Heads of HR and peer C-Suite executives across Sydney and Melbourne. For those that are unaware, these are the two…
This website uses cookies to improve your experience. If you continue to use this site, you agree with it. Privacy Policy