Written by: Greg Weiss
Every entrepreneur dreams of the day they can finally afford the luxury car of their dreams, yet when that day finally comes, it can be a scary experience. Used to driving a beat-up runaround to keep costs down while the business was growing, suddenly you have a whole lot more power under your control, and occasionally, that power can get away from you.
Growing a business can sometimes be a little like that, especially if you’ve achieved rapid growth. Orders come in, staff are hired, business is booming, and you suddenly find yourself out of your depth.
This can particularly be a problem with entrepreneurial start ups, precisely because the organization relies on the zeal and commitment of the founders to power it forward. Suddenly, a management team which is perfectly competent to run a $15M a year business finds itself having to keep on top of a $40M a year organization, with the over-extended growth coming through sheer determination alone.
Soon deadlines start to get missed, clients’ accounts start to suffer, and the organization can quickly fall into a situation in which they’re taking reputational damage.
Standing Still Is Going Backwards
Some good questions to ask yourself at this point include: What competencies does your leadership team need, and do they possess them? If not, can they be trained to acquire them, or do new hires need to be made?
Whatever the answers to those questions – whether you develop your leadership team or make new hires – take a moment to consider not where you are now, today, but where you want to be in five years time.

Too often when people make executive-level decisions, they make them for the situation they’re currently in. If they’re running at $40M a year, they train or hire managers to be comfortable at that level. Yet if your plan is to power on to $60M or $80M, you’ll soon find yourself again over-extended in terms of management capability and back at panic stations.
This is particularly true if you’re considering hiring an organisational manager to run the operational side of the business for you. If you don’t hire someone with the capacity to grow and manage the business to where you want it to be, the money spent on that hire will be wasted.
Invest To Grow
One of the best investment decisions you can make for your management team as your business grows is to hire a Chief Operating Officer or Managing Director to integrate your workflow.
A true integrator is more than just a box ticker or form-filler; they are your second in command.
As such, they need to possess the initiative and insight required to integrate the workflow across departmental boundaries; they need to be strategic enough to understand the founders’ vision and translate that into scaleable, executable processes; they must have a good track record of creating growth; and they need the ability to engender accountability and performance from your workforce.
In their book Rocket Fuel, entrepreneurs Gino Wickman and Mark C. Winters note: “Based on our experience, most Visionaries initially underestimate what they’ll need to pay their Integrator.” They suggest taking the figure you had in mind for your operational hire and adding 50%.
But before you pale at the thought, consider this: would that figure seem so outlandish if your turnover was today where you want it to be in five years? Because that’s the level you’re hiring for, not the level you’re currently at.
We Can Help
If you’re ready to find your operational soulmate, Soulidify is here for you. We have years of experience in finding just the right person to fit your unique circumstances, no matter what level you’re at – or aiming to reach.
Are you ready to grow and scale your business?
Do the Scaling Readiness Quiz Now
Need help attracting and retaining top talent?
Take the Talent Pipeline Readiness Scorecard Now

Book a Free Initial Consultation on Sourcing Operational Leaders from One of Australia’s Most Respected HR and Recruitment Consultants
SCHEDULE HERE >>
Discover Top Talent with Soulidify
Recruitment
At Soulidify, we specialise in connecting HR leaders with exceptional talent in Sales, Project Management, Operations, and Human Resources. As a proud member of NPAworldwide, our global reach and local expertise empower us to deliver bespoke recruitment solutions that drive your organisation forward.
Talent Mapping with Soulidify
- Strategic Planning: Align your hiring strategy with your long-term business goals.
- Competitive Analysis: Gain an edge by understanding the strengths and weaknesses of your competitors’ teams.
- Risk Management: Mitigate the impact of unforeseen vacancies and market changes.
- Enhanced Retention: Identify and develop potential within your existing team for future roles.
Talent Pipelining with Soulidify
- Immediate Access to Top Talent: Our affiliation with NPAworldwide provides access to a vast network of professionals across various industries.
- Custom Recruitment Solutions: Tailored strategies that fit your specific needs and corporate culture.
- Agile Response to Market Dynamics: Quickly adapt to industry changes with a ready pool of candidates.
- ong-Term Partnership: We believe in building relationships that extend beyond filling vacancies.
Let us help you navigate the complexities of recruitment while you focus on what you do best—leading your business to success.
With our expert services in Talent Mapping and Talent Pipelining, aligned with the expansive network of NPAworldwide, Soulidify.com.au is your partner in strategic talent acquisition.
Call us today for a free consultation.

ABOUT THE AUTHOR
Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.



