It is vital to understand the importance of Style and managing your personal brands to ensure others gain an overwhelmingly positive impression of you.

Managing personal brands

Style is, in effect, personal brand. In fact, the term ‘personal brand’ was coined by Tom Peters, the same McKinsey business consultant who devised the 7-S model. It was published in an article for Fast Company magazine back in 1997 and asserted that in the same way that companies such as Mercedes, VW, Apple, and Google are marketed as brands, people and their careers should be developed and presented as brands as well.

With the right style, it is easy to build a powerful and authentic personal brand. It must be based on on unique skills, knowledge, experience and values as well as ability to work with and serve others.

Mastering reputation management 

Jeff Bezos of Amazon once said, “your brand is what people say about you when you are not in the room.” For a newly transitioning employee, it is important that whatever people say about them when they are not in the room during those first three months, is overwhelmingly positive.

My practical, proven strategies for successful alignment, effective onboarding and reducing the impacts of ‘premature evacuation’ is based on the famed McKinsey 7-S alignment framework.


Greg Weiss is Australia’s foremost outplacement and career support coach.

He has coached over 1,000 people to successfully relaunch, pivot, and accelerate their careers.

He also works with many of Australia’s leading employers to help employees during the risky and emotional times of transitioning into or out of an organisation.

Founder and Director of CareerSupport365, Greg’s expertise has helped everyone from early graduates to CEOs.

Greg has also written two books helping people solve career confusion and embark on new jobs and careers. See and

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