Written by: Greg Weiss
Here’s the scene: You identified that the key to getting your business ‘unstuck’ was to find your operational another half, you analysed your own strengths and weaknesses, and drew up your wish list to maximises your chances of finding that person, and the hard work of sifting through applicants to find your operational other half is now behind you.
Now, as you prepare to onboard your operational other half, your thoughts may be turning to what needs to be done to ensure that the relationship has the best chance of success for many years to come.
In their book Rocket Fuel describing the entrepreneur/operational other half relationship and how to make it work (they call these two types, the Visionary and the Integrator), Gino Wickman and Mark Winters devote a whole chapter to Five Rules all leadership teams must follow to ensure a healthy business.
They are:
- Stay on the same page.
- No end runs.
- The integrator is the tie
- You are an employee when working in the business.
- Maintain mutual respect.
Let’s look at these in a little more detail.
- Stay on the same page – A Visionary/Integrator team that isn’t on the same page leads to organisational confusion and chaos. Avoid this by holding a monthly “Same Page Meeting” with your operational another half at a location outside the Wickman and Winters advise that the agenda starts with a Check-In, in which each person fills in the other on how they are currently feeling, both in business and personal terms, then moves on to the creation of an Issues List, and finally the process of Identifying, Discussing and Solving those issues. Between two and four hours should be set aside for the meeting, but it shouldn’t end until both of you are 100% on the same page.
- No end runs – for the non-Americans among us the name of this item may be a little vague, but it refers to the American football practice of circumnavigating other players to get to the end of the field (and score a goal). In this case, end runs occur when an employee skirts one manager and heads to another to get the answer or solution that they want. While some people naturally act as the shoulder to cry on in an organisation, Wickman and Winters warn that that person must never make a decision on the problem as they will undermine the manager with responsibility for that area. Instead, that person should listen and then ask: “Are you going to tell ‘em or am I going to tell ‘em? Because one of us needs to tell ‘em.” Asking that question should put an end-to-end run within a month.
- The Integrator is the tiebreaker – in lieu of (or alongside) your company’s organisational Chart, Wickman and Winters advise constructing an Accountability Chart in which the roles within the organisation are clearly defined. Your Integrator needs to sit above your leadership team (department heads) as their task is to integrate all the functions of your organisation so that the enterprise as a whole runs seamlessly For this reason when disagreements arise within the leadership team on how to move forward, the Integrator must have the final say – and everyone else must fall into line. Only they are in a position to understand how the decision will affect every department across the board; only they have the oversight necessary to make that call. “Consensus management does not work,” Wickman and Winters write. “In fact, it will put you out of business faster than anything. Not everyone will be pleased in these situations, but as long as their views have been heard and the team is healthy, they can usually live with the decision.”
- You are an employee when working in the business – whether you are a Visionary or Integrator, if you are also an owner, you must understand that you are wearing two hats and can only wear one at a time. When in your Visionary or Integrator role, you serve a function in the business and must therefore play by the same rules as every other employee, with the same level of accountability – and the same penalties if you fail in the If you are not the right person for your function in the business you must make way for someone who is a better fit, for the greater good of the organisation.
- Maintain mutual respect – At the heart of any truly successful Visionary / Integrator partnership is healthy working That means mutual trust, openness, honesty – and respect. A lack of these values will diminish the relationship in the eyes of your employees, and will ultimately destroy the partnership.
It’s important to note that although the Visionary sits above the Integrator in the Accountability Chart, the Integrator should never be seen as ‘less than or ordered about. Both personality types are essential to make the magic happen and send your business into orbit.
It’s important to understand that these rules aren’t mere guidelines, to be picked up and dropped at will. They are rules – and they must be at the heart of everything you do if you want your Visionary/Integrator relationship to be a hearty success.
Therefore, it’s worth bookmarking this page or printing them out so that you can return to them on a regular basis until they become second nature.
Are you ready to grow and scale your business?
Do the Scaling Readiness Quiz Now
Need help attracting and retaining top talent?
Take the Talent Pipeline Readiness Scorecard Now

Book a Free Initial Consultation on Sourcing Operational Leaders from One of Australia’s Most Respected HR and Recruitment Consultants
SCHEDULE HERE >>
Discover Top Talent with Soulidify
Recruitment
At Soulidify, we specialise in connecting HR leaders with exceptional talent in Sales, Project Management, Operations, and Human Resources. As a proud member of NPAworldwide, our global reach and local expertise empower us to deliver bespoke recruitment solutions that drive your organisation forward.
Talent Mapping with Soulidify
- Strategic Planning: Align your hiring strategy with your long-term business goals.
- Competitive Analysis: Gain an edge by understanding the strengths and weaknesses of your competitors’ teams.
- Risk Management: Mitigate the impact of unforeseen vacancies and market changes.
- Enhanced Retention: Identify and develop potential within your existing team for future roles.
Talent Pipelining with Soulidify
- Immediate Access to Top Talent: Our affiliation with NPAworldwide provides access to a vast network of professionals across various industries.
- Custom Recruitment Solutions: Tailored strategies that fit your specific needs and corporate culture.
- Agile Response to Market Dynamics: Quickly adapt to industry changes with a ready pool of candidates.
- ong-Term Partnership: We believe in building relationships that extend beyond filling vacancies.
Let us help you navigate the complexities of recruitment while you focus on what you do best—leading your business to success.
With our expert services in Talent Mapping and Talent Pipelining, aligned with the expansive network of NPAworldwide, Soulidify.com.au is your partner in strategic talent acquisition.
Call us today for a free consultation.

ABOUT THE AUTHOR
Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.



