The aim of crafting an elevator statement is to make an impression in the first few seconds, so that the listener engages and asks for more.
Crafting a Compelling Elevator Statement.
The Why and the Elevator Statement
Develop your simple, yet engaging Elevator Statement that is founded upon your Why. To do this, it’s helpful to consider two very central questions.
Elevator Statement: An Alternative to Hollywood’s Logline
Remember the main aim of an elevator statement is to make an impression in the first few seconds, so that the listener engages and asks for more.
Hollywood and the Elevator Pitch
A logline can be a useful guide for an elevator pitch when meeting a prospective employer/client or someone new at a cocktail party.