Crafting a Compelling Elevator Statement.
image credit: https://goo.gl/depBci An elevator statement is a concise, well-rehearsed summary of your value proposition. Metaphorically, it should be delivered in 30 -90 seconds – the time it takes an…
Crafting a Compelling Elevator Statement.
The Why and the Elevator Statement
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
Elevator Statement: An Alternative to Hollywood’s Logline
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…
Hollywood and the Elevator Pitch
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…