image credit: https://goo.gl/depBci An elevator statement is a concise, well-rehearsed summary of your value proposition. Metaphorically, it should be delivered in 30 -90 seconds – the time it takes an elevator to ride from the ground floor to the top floor. If...
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal paradigm. Another approach to developing a compelling Elevator...
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used: Problem, Benefit, Target, Goal paradigm (PBTG) We solve [problem] by...
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely progress and engagement will deepen. An ‘Elevator Statement’ can come in really handy...
