How to Answer: “What Do You Do?”

Culture and Values, Employee, Employer Branding, Networking, Personal Branding

4 years ago

Hannah has just arrived at a networking event. As expected, the first person who approaches her, asks “so, what do you do, Hannah?” After being made redundant from her…

Crafting a Compelling Elevator Statement.

Career Change, Culture and Values, Employee, Human Development, Impression Management, Personal Branding, Reputation Management

8 years ago

The aim of crafting an elevator statement is to make an impression in the first few seconds, so that the listener engages and asks for more.

The Why and the Elevator Statement

Career Change, Culture and Values, Human Development, Impression Management, Personal Branding, Reputation Management

9 years ago

Develop your simple, yet engaging Elevator Statement that is founded upon your Why. To do this, it’s helpful to consider two very central questions.

Elevator Statement: An Alternative to Hollywood’s Logline

Career Change, Culture and Values, Human Development, Impression Management, Personal Branding, Reputation Management

9 years ago

Remember the main aim of an elevator statement is to make an impression in the first few seconds, so that the listener engages and asks for more.

Hollywood and the Elevator Pitch

Career Change, Culture and Values, Human Development, Impression Management, Personal Branding, Reputation Management

9 years ago

A logline can be a useful guide for an elevator pitch when meeting a prospective employer/client or someone new at a cocktail party.