image credit: https://goo.gl/depBci An elevator statement is a concise, well-rehearsed summary of your value proposition. Metaphorically, it should be delivered in 30 -90 seconds – the time it takes an…
image credit: http://goo.gl/4ZgQUj Exaggeration is rife A study of 300 Australian employers found 82% of respondents believed candidates lied or exaggerated their skills and experience on their LinkedIn profiles.…
image credit: http://goo.gl/XX8BhP It does not matter if you are leading a well-established brand name business or a start up, the need to find great cultural fit is central…
image credit: http://blog.jooble.org/hk When her employer made her redundant recently, Ashlee had been in the same job for over 5 years – and her prior role for 12 years. To complicate…
Like most of us, I was deeply shocked and saddened by the passing of Robin Williams. He was such a genius. The poignancy of the lyrics “tears of a clown……
Whether it’s your cover letter, your résumé, your latest post on your LinkedIn profile or an email to someone helpful, first impressions count and you don’t want that first…
Years ago, when I first started work, my Manager gave me a book written by famed advertised man, David Ogilvy. It was required reading for any aspiring marketing executive. He…
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
This website uses cookies to improve your experience. If you continue to use this site, you agree with it. Privacy Policy