5 Mistakes Gen X and Y Make in Public
Years ago, when I first started work, my Manager gave me a book written by famed advertised man, David Ogilvy. It was required reading for any aspiring marketing executive. He…
5 Mistakes Gen X and Y Make in Public
The Why and the Elevator Statement
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
Elevator Statement: An Alternative to Hollywood’s Logline
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…
Hollywood and the Elevator Pitch
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…
4 Foundations for Creating Change
“Always go with your passions. Never ask yourself if it’s realistic or not” – Deepak Chopra If you coach people, then you have found that change does not come…
The House of Change
Most of us find change uncomfortable and unnerving. But in a rapidly changing world, Coaches and Managers must implement change in their organisations. And when doing so, this can be very challenging.…
When Were You at Your Happiest?
3 Tips: to Career Success. “Choose a job you love, and you will never have to work a day in your life.” – Confucius There are a number of reasons…
Removing Some of the Mystery Around LinkedIn Job Advertisements
I recently found an interesting insight into the way LinkedIn job advertisements worked. To illustrate, I’ve taken a job advertisement that was automatically suggested by LinkedIn. In this case, according…
Job Seekers – Beware of the Gap When Boarding
Career moves are important but not permanent steps. One of the Participants in the CareerSupport365 program is a lawyer, two years since graduating from University, who wanted to get advice whether…
Hey Job Seekers: Some Great Questions to Ask a Hiring Manager
A job interview ought to be a two–way dialogue and not a one-way street. While I was coaching today, one job seeker shared with me that he believed it would…