I recently facilitated a series of Workshops for employees at risk of being impacted by an impending structure. Drawing on the realm of Positive Psychology and Happiness, one activity…
Over the years, we have branded things from livestock, to jewellery, to art and even our fellow humans. In fact, the word ‘brand’ originated from the time when we…
Whether it’s your cover letter, your résumé, your latest post on your LinkedIn profile or an email to someone helpful, first impressions count and you don’t want that first…
The 2014 FIFA World Cup has been a wonderful celebration of football. The Competition is the world’s most watched event. We are now approaching finals where the last 2 teams…
User Generated Content (UGC) is not a new phenomenon. Many of us are familiar with sites that rely on UGC. Here are some examples. If you are looking for…
Years ago, when I first started work, my Manager gave me a book written by famed advertised man, David Ogilvy. It was required reading for any aspiring marketing executive. He…
I recently authored two other articles on Elevator Statements. One suggested using the logline model drawn from pitching to film producers; whereas the other suggested a Problem, Benefit, Target, Goal…
While the logline model for an Elevator Statement can be very useful, it’s also helpful to look at an elevator statement from other angles. Here’s another formula that I’ve successfully used:…
What we know about human behaviour, it’s critical that you make positive impressions in the first few seconds that you meet someone. When you do so, then the conversation will likely…