Written by: Greg Weiss
Entrepreneurs, this cannot be said often enough: Understanding, recognising and addressing your weaknesses is a strength in its own right.
As a rule, entrepreneurs are amazing, capable people. They are visionaries, problem solvers, fixers, movers, and shakers. To take a business from idea to reality requires a broad range of skills and the ability to problem solve in many capacities, not to mention resilience and a lot of hard work.
Consequently, when they come up against something that’s not in their natural skill set, well, it often leaves them feeling inadequate, or even like a failure.
It is utterly crucial as you grow your business that you understand that any lack in skills or motivation is absolutely normal, and you are not, in any way, in need of fixing.

The solution was pretty simple. We sat down together and made a comprehensive list of his roles and responsibilities. Then we drew a circle around all those he loved doing and was good at. The remainder became the basis for our search for an operational deputy.
Don’t DIY Your Operational Hire
At this point, you might be thinking ‘Hey, I can do that today!’ While it’s certainly true that you can make a list of your strengths and weaknesses, hiring someone who fits the bill is not as straightforward as placing an ad on a job board and hoping for the best.
I mean, sure, you could do that, but the chances of finding the person with exactly the right skill set to compliment yours and who’s a great cultural fit is slim, to say the least. The right operational manager won’t just be taking care of processes.
It should be someone who understands and shares your values and vision for the business, can see how all of the components that make the business tick integrate, and has the ability to put that level of integration into practice – while ensuring accountability and measurable results.
In Clarke’s case, the search took a little while. We weren’t just after a site manager, but an advanced operations guru who could manage and oversee multiple projects, budgets, clients, and contractors across a broad spectrum, and do all that while the company scaled.
We also needed someone who could bring balance to the drive and ambition Clarke had in areas that complimented his talents, creating between them a fully rounded team, both operationally and strategically.
it was a tough search but we got there in the end, and Clarke is so much better off for it. Not only is his company thriving, but he was also even able to devote some of his time to a not-for-profit, giving back to society through delivering outstanding projects across the country.
It’s our job at Soulidify to do the same for you, using our extensive network and recruitment experience to find you your business soulmate, your trusted deputy who will cause your business to soar.
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Discover Top Talent with Soulidify
Recruitment
At Soulidify, we specialise in connecting HR leaders with exceptional talent in Sales, Project Management, Operations, and Human Resources. As a proud member of NPAworldwide, our global reach and local expertise empower us to deliver bespoke recruitment solutions that drive your organisation forward.
Talent Mapping with Soulidify
- Strategic Planning: Align your hiring strategy with your long-term business goals.
- Competitive Analysis: Gain an edge by understanding the strengths and weaknesses of your competitors’ teams.
- Risk Management: Mitigate the impact of unforeseen vacancies and market changes.
- Enhanced Retention: Identify and develop potential within your existing team for future roles.
Talent Pipelining with Soulidify
- Immediate Access to Top Talent: Our affiliation with NPAworldwide provides access to a vast network of professionals across various industries.
- Custom Recruitment Solutions: Tailored strategies that fit your specific needs and corporate culture.
- Agile Response to Market Dynamics: Quickly adapt to industry changes with a ready pool of candidates.
- ong-Term Partnership: We believe in building relationships that extend beyond filling vacancies.
Let us help you navigate the complexities of recruitment while you focus on what you do best—leading your business to success.
With our expert services in Talent Mapping and Talent Pipelining, aligned with the expansive network of NPAworldwide, Soulidify.com.au is your partner in strategic talent acquisition.
Call us today for a free consultation.

ABOUT THE AUTHOR
Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.



